Titleist will soon begin testing and seeding a new line of metal woods called 910 on the US PGA Tour, followed by the worldwide professional tours. This is an important part of our go-to-market blueprint and it calls for getting performance validation from the world's best players before we launch any product to you.
Some of you may have seen images of prototype 910 Titleist drivers on various industry blogs and websites. These images came from the USGA approved driver database as the first step in our performance validation process which is to submit the products for USGA and R&A approval.
As loyal members of Team Titleist and dedicated fans of the Titleist brand, we are committed to providing you first-hand "inside the Tour Van" information and going forward, you will be able to see more and read more about 910 on TEAM TITLEIST. We look forward to sharing our exciting new product introductions and success stories with the entire Team Titleist community.