Many golf brands today use talking points claiming due to "new technology", or this "new feature", their clubs hit the ball farther. However, if you take the time to look at the specs and compare them to older irons within the last 10 years, the main thing they did to make the ball go farther was change the loft and the number on the end of the club. For instance, my 6-iron has 32 degrees of loft. The new Titleist T150 6-iron has 28 degrees of loft. 28 degrees is the loft of my 5-iron. Just because you put a 6 on the end of your iron with the same loft as my iron that has a 5 on it, doesn't mean your tech is better. It's a mind game meant to make you think you're crushing your 6-iron because it goes as far as your previous 5-iron. Of course it does - they have the same loft. Does anyone else feel the same about this topic?